Sunsilk Designer Shampoos - 2013

by - 10:39 PM

Commercial products endorsing fashion designers to make their brand more stylish and glamorous is not new to creative advertising. We have see really funked up and inspiring creations from different brand. Coke as well as Evian, amongst many, have experimented with this trend and have been successful.



Pakistan didnt lag behind with this trend. Maybe not beverages but bottles were recreated nonetheless :)

Recently Sunsilk unveiled their Limited Edition Designer shampoo series in PFDC 5 Sunsilk Fashion week 2013. Sunsilk is already a leading lifestyle brand and endorses in fashion related projects, Sunsilk Fashion Week being the latest. It was no surprise that Sunsilk chose 4 of the top fashion trend setters to endorse their brand. A smart move by a smarter product.

SUNSILK “HAIR FALL SOLUTION” BY HSY
“Glamour, Movement, Shine” HSY explains his design in three words


SUNSILK “THICK & LONG” BY MAHEEN KARDAR ALI (KARMA)
“My Sunsilk bottle is inspired by the feminine. Trendy, confident and contemporary. 
Karma woman who loves to stand out and shine.” Says Maheen Kardar


SUNSILK BLACK SHINE” BY SHAMOON SULTAN (KHAADI)
“Rhythmic and traditional patterns.” Shamoon explains his designs

SUNSILK “SOFT & SMOOTH” BY MARIA.B
“My bottle is bold, happy and full of shine” Says Maria.B

The main objective of these collectible shampoo bottles is to take fashion to a whole new level and place it on a global platform in order to promote a more positive and innovative image of the new, modern Pakistan. The concept was pitched by Catalyst PR and Marketing and each bottle was launched individually every day during the 4 day PFDC Sunsilk Fashion week event.

Now if I can only get my hands on one of them and try it out . . . ;)

xoxo

RedAlice Rao

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3 comments

  1. hehe ironically both designers endorsing the bottle are bald...lol #justsaying

    ReplyDelete
    Replies
    1. :) ;) agreed. I heard somewhere that bald people are extremely creative :)

      Delete
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