L'Oreal #ColorEverAfter - When Snow White chose Color Riche Cocorico

by - 2:49 AM

L'Oreal is celebrating their Color Riche brand's 30 years in quite a magical way, literally. The special shades are released through 5 fairytale princesses as their ambassadors, the first one being Snow White who, obviously, represents red.

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I got a beautiful red, 330 Cocorico, from the recently launched exclusive range of fifteen shades of lipsticks to commemorate the 30th year anniversary of their renowned makeup brand Color Riche. The collection features shades of reds, oranges, plums, pinks and nudes captured in an enchanting fairytale themed campaign #coloreverafter.

THE CREATIVE AD CAMPAIGN:
The entire ad campaign is interactive and exciting. For the first time in Pakistan augmented reality ads have been introduced. You simply scan the ad with an app called "LAYAR" (which you can download for free from google play and apple store) and see the magic happen, right in front of your eyes. You gotta SEE it, to believe it!
As per General Manager Consumer Product Division, Moazzam Ali Khan, said, “With this new campaign we are embarking on new technological territories along with creating a new fantasy-fairytale approach to lip color which is something unseen in Pakistan. We are excited to see the positive response to the campaign.”
I particularly love the styling and makeup done by the infamous Saima Rashid Bargfrede. The ad series consists of five fairytale princesses out of which two, Snow White and Cinderella, have been revealed.

Coming back to the delicious shade I got, 330 Cocorico is a rich, red shade, perhaps as red as the juicy poisonous apple Snowhite bit into. That is a very enchanting feeling isn't it? *Tingly goose bumps*

THE PACKAGING:
Savvy, sleek and oh so gold, the Color Riche signature shape. Easy to twist tube with a click, fit top.

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The Color Riche LIPSTICK - 330 Cocorico:

- The Shade 330 Cocorico is a warm red with the richness of juicy, deep, red apples. Almost edible.
- Satin Matte finish which goes on as velvety, dense with subtle glossiness (which I Love)
- Glides on easily
- Maximum Color intensity - I am truly happy with the color pay off and the pigmentation (have pigment dispersing lipids)
- Long Lasting - Didn't budge for hours
- Did not dry lips (it didn't dry mine, but you should always prep your lips before apply any lipstick, matte or not)
- Sweet delicate fragrance. Does not bother me.
- Light on lips, does not feel cakey.

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I am wowed by this shade and looking forward to the unveiling of the rest. The Color Riche lipstick retails at PKR.1,800 (I am still hoping they reduce a little) and is available in most makeup shops, all across Pakistan.

What do you think about the Shade and the Campaign idea?

DISCLOSURE: Samples are provided for consideration purposes by the brand or PR company. Reviews are always honest and never paid for unless specified as Sponsored.

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