Summer Haze 2017 - Digital Dreams by IDEAS PRET

by - 5:11 PM

The latest IDEAS PRET Digital Dreams collection called SUMMER HAZE is definitely full of some very cool outfits for the upcoming hot summers in Pakistan.

The summer wardrobe of majority of women in Pakistan is full of lawn and most of us, especially professional working women with limitation of time, prefer ready-to-wear. A very grab and go convenience.  The Digital Dreams Collection is evolving and every time they come up with new designs I can see the refinement of better prints, quality and even cuts as well as silhouettes.

The design and palette of the latest collection is definitely a pleasure for the eyes with breezy prints and soft colors that can add a chill factor to your mood and summer wardrobe. Taking an obvious inspiration from nature, you can see a lot of  flora, as well as a design execution that encapsulates the subtlety and blurs of impressionism. A bit of detailing is added to break the softness with bold geometrics, stripes and criss-crossing grids. Materials used are Cambric and Lawn, ideal and breathable for the upcoming season.

Here are my favorites from the current collection:














The SUMMER HAZE collection is available at Ideas stores in March with prices beginning at a very affordable Rs 2150- 3250. You can get more updates from their FACEBOOK page as well.


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5 comments

  1. I love the combination of pastel and bright colours!
    Aleeha xXx
    http://www.halesaaw.co.uk/

    ReplyDelete
  2. Loveeee the pastels!!!!! Gorgeous :)

    xx Sofia | SOFIAADOT

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  3. Love the theme! Might check it out in stores! :) x

    Jadirah Sarmad | Jasmine Catches Butterflies ʚϊɞ

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